"The very foundation of myself and my work in the world was shaped during my early experiences as a young professional. With a desire to transform businesses, I created frameworks that developed each corner of a business in a way that gave them more meaning, substance, and drive. Out of this passion, The Kollective Brand was born.
Now, we are a brand development and consulting firm, designed for businesses who want to stand out and become iconic. "
Welcome to
The Kollective
The Kollective Brand is an innovative brand development and consulting firm based in West Palm Beach, FL. We grow and develop companies by optimizing internal systems and creating immersive experiences that unite brands, leaders, and communities. Our mission is to transform uninspired business performance into market leadership and redefine how brands engage with their audiences.
With an expanding presence in digital education, we offer courses and masterclasses in experiential marketing, personal branding, leadership, and more, helping individuals transform from employees to co-creators within their organizations.
Our vision is to take companies from ordinary to iconic, using more than just analytics, but leveraging creative strategies, strategic collaborations, and innovative team dynamics and system development.
About The Kollective
Kelly Jo Coughlin is a marketing and brand strategist with a passion for transforming businesses through new philosophies, frameworks, and strategies. She founded The Kollective to help companies elevate their presence, connect meaningfully with their audiences, and achieve iconic status in their industries.
Kelly earned her B.S.B.A. in Marketing from The Ohio State University, where she was recognized for her academic endeavors as a member of the Alpha Lambda Delta Honor Society and nominated for the National Society of Leadership and Success. She also served as President of The Logistics Association, where she coordinated career fairs and grew organizational funding through strategic initiatives.
Her professional experience spans both domestic and international markets. Kelly has worked with companies including JEGS High Performance Auto Parts, CBR Group, Pelotonia, Heimstone, and Venue Marketing Group, gaining expertise in sales, business development, marketing, social media strategy, and event operations. She has led multi-channel campaigns, worked with brand expansion initiatives, created immersive brand experiences, and optimized internal systems to drive growth and engagement.
Beyond her professional career, Kelly is committed to continuous learning, leadership development, and community involvement. She enjoys participating in charity events, supporting local businesses, attending community events, and engaging in business mentorship programs. For her, these are opportunities to build connected relationships and give back out of love.
A New Philosophy on Business
- Paige C., Founder of PCR
"Kelly brought clarity to areas of our brand we didn’t even realize needed work. Her restructuring plan helped refocus our identity and the way we show up on social media, giving us more momentum. The Kollective Brand has been amazing to work with!"
